Braves Press Release
Atlanta Braves unveil a new alternate home uniform
Renewed throwback uniform similar to 1966
The Atlanta Braves introduced a new alternative home uniform today that pays homage to the team's past, reflecting the look of the 1966 team.
The cream colored uniforms feature the traditional Braves script in red across the chest minus the tomahawk, red numbers on the front and back, navy piping, navy player letters and a new logo patch on the left sleeve. The logo patch has two criss-crossing tomahawks, the year "1876" - the franchise's first season - and the words "Atlanta Braves."
Updates from the '66 uniforms include player names across the back and a cool-base material. The '66 uniforms were made of wool flannel.
"We think these uniforms reflect the timeless tradition of Braves baseball," said Braves President John Schuerholz. "In honoring our past we retain a classic look yet move forward with an updated design."
The alternates will be worn during Saturday and Sunday home games with the team's traditional navy caps with red brims. The team will wear their red alternative jerseys for Friday night home games.
This marks the Club's first home uniform change since the red jersey was introduced in 2005. It is the first full uniform change since the current home white uniform was introduced in 1987.
Today through Friday fans can purchase a limited supply of authentic and replica jerseys as well player name and number T-shirts at the Braves Clubhouse Store at the CNN Center and at eleven Academy Sports + Outdoors stores (Georgia, Tennessee and South Carolina).
"Academy Sports + Outdoors is proud to partner with the Atlanta Braves on this exclusive jersey launch," said Anita Sehgal, senior vice president of marketing and advertising for Academy Sports + Outdoors. "Our long-standing relationship, along with our three new Atlanta-area stores, made this a unique opportunity to offer fans first access to this new jersey."
In conjunction with today's announcement, Academy Sports + Outdoors donated $5,000 to the Atlanta Braves Foundation in support of the foundation's mission to assist community organizations in the metro Atlanta area.
The Atlanta Braves is Major League Baseball's winningest franchise since 1991. During that time, Braves teams have earned 14 division championships, five National League pennants, a World Series title, and the 2010 National League Wild Card. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are telecast on FS South, SportSouth, and Peachtree TV. Radio broadcasts can be heard in Atlanta on 680 the Fan, Rock 100 FM, 93.7 FM and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.
About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates 140 stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee, and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at every day low prices. For more information about Academy Sports + Outdoors visit academy.com, facebook.com/academysportsandoutdoors, twitter.com/academydotcom and youtube.com/academydotcom.