The Reds will become the latest MLB team to implement dynamic pricing for single-game ticket sales. Currently more than half of the 30 MLB teams are utilizing dynamic pricing.
By using advanced computer programming, dynamic pricing makes adjustments based on factors such as day of the week, month, team performance, visiting team's performance, weather forecast and remaining ticket inventory in specific seating sections.
Although some teams have experimented by changing their single game prices significantly up and down, the Reds plan to take a conservative approach to pricing changes for the 2013 season. Dynamically priced single game tickets will never move below season ticket prices and generally grow over time as inventory decreases. Fans that purchase tickets early are more likely to get the best pricing.
"After watching and studying industry pricing strategies over the last few years we decided to implement dynamic pricing for the 2013 season," said Reds COO Phil Castellini
When single game tickets go on sale March 2, single game prices for 2013 will be at or below 2012 prices for 63% of games in most seating sections. $5 Outer View Level tickets will be available for 64 of the 81 regular season home games when single game tickets go on sale.
The Reds' popular season-long ticket offers such as Sunday Family Days, Senior Citizen Specials and 4 for $48 weekend deals will continue in 2013.
The Reds ensure that single-game ticket prices will never be lower than the prices offered to season ticket holders.
"In most cases, fans who buy early will receive the best pricing since ticket prices will generally increase as the game gets closer," said Castellini. "Season tickets are the ultimate buy-early-and-save opportunity and our season ticket holders will always enjoy the deepest savings available."