OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

ELIGIBILITY: The 2011 SportSouth's Ultimate Braves Experience Sweepstakes (the "Sweepstakes") is open only to legal residents of Georgia, Alabama, Tennessee, South Carolina, North Carolina, Florida and Mississippi, who are eighteen (18) years of age or older (except in the case of legal residents of certain states where the legal age of majority is greater than eighteen (18) years of age, such legal age of majority) at the time of entry. Employees, officers, and directors (including immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and members of the same household, whether or not related) of FOX regional sports networks, the Atlanta Braves (the "Sponsor"), the other MLB Entities and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers, advertising and promotion agencies, and any and all other companies associated with the Sweepstakes are not eligible to participate or win a Prize (defined below). The "MLB Entities" shall mean the Office of the Commissioner of Baseball, its Bureaus, Committees, Subcommittees and Councils, MLB Advanced Media, L.P. ("MLBAM" or "MLB.com"), Major League Baseball Enterprises, Inc., Major League Baseball Properties, Inc., the Major League Baseball Clubs, The MLB Network, LLC, Tickets.com, Inc., SportsOnEarth, LLC and each of their respective subsidiaries or affiliated entities, any entity which, now or in the future, controls, is controlled by, or is under common control with the Major League Baseball Clubs or the Office of the Commissioner of Baseball, and the directors, officers, employees and agents of the above entities. The Sweepstakes is subject to all applicable federal, state and local laws, rules and regulations. Void outside the states listed above and where prohibited or restricted by law, rule or regulation.

HOW TO ENTER: The Sweepstakes begins at 9:01 p.m. Eastern Time ("ET") on Friday, May 27, 2011 and ends at 4:59:59 p.m. ET on Sunday, July 3, 2011 ("Entry Period"). There are two ways to enter: by placing an order for Braves game tickets via Braves.com (as described below) or by mail. No other method of entry will be accepted. Limit one (1) entry per person/e-mail address/household, regardless of method of entry. Additional entries beyond the specified limit will be void.

1. Online Purchase Method: During the Entry Period go to www.braves.com/sportsouth and click on the "Buy Tickets Now" buttons and/or links to purchase a minimum of four (4) tickets for any Atlanta Braves 2011 regular season home game and use the "SPORTSOUTH TICKET OFFER" drop down menu box on the order page. By successfully completing a purchase as directed, you will receive one (1) entry in the Sweepstakes. All information submitted online by entrants is subject to, and will be treated in a manner consistent with, MLB.com's Terms of Use accessible at: http://mlb.mlb.com/mlb/official_info/about_mlb_com/terms_of_use.jsp and Privacy Policy accessible at: www.mlb.com/privacy.Entrants must fully complete and submit all non-optional data requested on the online entry form to be eligible. Incomplete and/or inaccurate entries are void. All online entries must include a valid e-mail address for the entrant. Online entrants to the Sweepstakes may be given the option to receive (a) commercial e-mails from braves.com and/or MLB.com, and/or (b) mobile text messages and updates from braves.com and/or MLB.com; however, eligibility to participate in the Sweepstakes is not dependent upon entrant's consent to receive such e-mails and/or mobile text messages and updates and consenting to receive such e-mails and/or mobile text messages and updates will not impact any entrant's chances of winning. Standard messaging rates apply to mobile text messages and updates. Check with your mobile service provider for more information.

2. Mail-in Method: If you would like to enter the Sweepstakes without making a purchase, you may receive one (1) entry in the Sweepstakes for free by hand-printing your full name, address, city, state and zip code, day & evening telephone numbers (including area codes), date of birth and e-mail address (optional) on a 3"x5" postcard and mailing it in an envelope with proper postage affixed to: The 2011 SportSouth's Ultimate Braves Experience Sweepstakes, Atlanta Braves Turner Field, 755 Hank Aaron Drive, Atlanta, Georgia 30315. Sponsor will use e-mail addresses provided via the Mail-in entry method for prize notification purposes only; however, eligibility to participate in the Sweepstakes is not dependent upon entrant's provision of this information. Mail-in entries must be postmarked by Tuesday, July 5, 2011 and received by Sponsor by Tuesday, July 12, 2011 to be eligible. Mail-in entries become the property of the Sponsor and will not be returned.

RANDOM DRAWING: The potential winner(s) of the Sweepstakes (each, a "Winner" and collectively, the "Winners") will be selected by random drawing on or about Friday, July 15, 2011 from among all eligible entries received. The decisions of Sponsor are final and binding on all matters relating to this Sweepstakes. Odds of winning depend on the total number of eligible entries received. Limit one (1) Prize per person, family or household.

PRIZES: Five (5) Prizes (each, a "Prize") Will Be Awarded.

One (1) Grand Prize. One (1) Winner will receive (a) two (2) tickets for the Winner and one (1) guest to attend the Arizona Diamondbacks vs. Atlanta Braves game scheduled to be played Saturday, August 20th, 2011 at Turner Field in Atlanta, Georgia at 7:10 p.m. ET (the "Grand Prize Game") and, (b) the opportunity, subject to the rules and regulations of Sponsor, for the Winner to participate in a VIP Field Visit at the Grand Prize Game ((a) and (b) collectively, the "Grand Prize"). (Estimated Retail Value of Grand Prize: $ 150.00.) Exact Grand Prize details, including seat locations at the Grand Prize Game, to be determined in the sole discretion of Sponsor. FOOD, BEVERAGES AND TRANSPORTATION TO/FROM THE GAME AND LODGING NOT INCLUDED.

One (1) First Prize: One (1) Winner will receive (a) four (4) tickets for the Winner and three (3) guests to attend a game of their choice at Turner Field in Atlanta, Georgia (the "First Prize Game") and, (b) four (4) access passes to the 755 Club and Delta 360 Sky Lounge for the Winner and three (3) guests, subject to the rules and regulations of Sponsor, to gain access to the 755 Club and Delta 360 Sky Lounge at Turner Field prior to the First Prize Game ((a) and (b) collectively, the "First Prize"). Exact First Prize details, (ERV of First Prize: $100.00.) FOOD, BEVERAGES ANDTRANSPORTATION TO/FROM GAME NOT INCLUDED.

One (1) Second Prize: One (1) baseball signed by a member of the 2011 Braves team selected in Sponsor's sole discretion. (ERV of Second Prize: $100.00.)

One (1) Third Prize: One (1) baseball bat signed by a member of the 2011 Braves team selected in Sponsor's sole discretion. (ERV of Third Prize: $100.00.)

One (1) Fourth Prize: One (1) Winner will receive (a) two (2) tickets for the Winner and a (1) guest to attend one (1) 2011 regular season Atlanta Braves game of their choice at Turner Field in Atlanta, Georgia (the "Fourth Prize Game"), and (b) the opportunity, subject to the rules and regulations of Sponsor, for the Winner to participate in ‘Bang the Big Drum' at the Fourth Prize Game (ERV of Fourth Prize: $50.00.)

ARV of all Prizes: $ 500.00.

Each Winner is fully responsible for any and all applicable federal, state and local taxes (including income and withholding taxes). All costs and expenses associated with Prize acceptance and use not specified herein as being provided, including but not limited to lodging, transportation costs, meals, gratuities and other expenses incurred by accepting the Prize are the sole responsibility of the Winner. Each Winner's companions must be of legal age of majority in their jurisdictions of residence (and at least eighteen (18) years of age), unless accompanied by a parent or legal guardian. Major League Baseball game, event and exhibition dates and times are determined in the sole discretion of the Office of the Commissioner of Baseball and/or the applicable Major League Baseball Club, as applicable, and may be subject to change. The terms and conditions of the tickets awarded as part of any Prize will govern in the event a legal game, event or exhibition, as defined by Major League Baseball, is not played due to weather conditions, an act of God, an act of terrorism, civil disturbance or any other reason. Each Winner and his/her guest(s) agree to comply with all applicable ballpark regulations in connection with the Prize. Sponsor and the applicable MLB Entities reserve the right to remove or to deny entry to any Winner and/or his/her guest(s) who engage(s) in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person at the game, event or exhibition. Released Parties (defined below) will not be responsible for weather conditions, Acts of God, acts of terrorism, civil disturbances, work stoppage or any other natural disaster outside their control that may cause the cancellation or postponement of any Major League Baseball game, event or exhibition. Major League Baseball game, event and exhibition tickets awarded as part of any Prize may not be resold or offered for resale. Any such resale may result in disqualification and forfeiture of prize, and may invalidate the license granted by the game ticket(s).

The Prize is non-transferable and non-assignable, with no cash redemptions except at Sponsor's sole and absolute discretion. Sponsor reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value at its sole and absolute discretion.

NOTIFICATION: Each potential Winner will be notified at the e-mail address, postal address and/or telephone number (in the sole discretion of Sponsor and/or MLBAM, as applicable) provided at the time of entry (the "Prize Notification"). In the event that any potential Winner does not respond to any such Prize Notification within three (3) days of the date of issuance, a disqualification will result and prize will be forfeited and, at Sponsor's sole discretion and time permitting, an alternate potential Winner may be randomly selected from among all remaining eligible entries. Each potential Winner may be required to submit his/her valid social security number and/or other identification to Sponsor and may be required to execute, have notarized and return an Affidavit of Eligibility and Release of Liability and, unless prohibited by law, Publicity, within five (5) days of date of issuance. Failure to submit any identification required by Sponsor or to return the required documents within the specified time period, noncompliance with these Official Rules or the return of any prize or Prize Notification as undeliverable may result in disqualification and prize forfeiture and, at Sponsor's sole discretion and time permitting, may cause an alternate potential Winner to be randomly selected from among all remaining eligible entries.

WAIVER OF LIABILITY/PUBLICITY RELEASE: By participating in the Sweepstakes and submitting an entry, each entrant agrees to (i) be bound by these Official Rules, including all entry requirements, and (ii) waive any and all claims against the Sponsor, the other MLB Entities and each of their respective parents, affiliated companies, subsidiaries, officers, directors, employees, agents, licensees, distributors, dealers, retailers, printers, representatives and advertising and promotion agencies, and any and all other companies associated with the Sweepstakes, and all of their respective officers, directors, employees, agents and representatives (collectively, "Released Parties") for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any Prize or any travel or activity related to the receipt or use of any Prize. By entering this Sweepstakes, each entrant gives his/her express permission to be contacted by the Sponsor and/or MLBAM by telephone, e-mail and/or postal mail for Sweepstakes purposes. Each Winner, by acceptance of Prize, grants to Sponsor, MLBAM and each of their respective designees the right to publicize such Winner's name, address (city and state of residence), photograph, voice, statements and/or other likeness and prize information for advertising, promotional, trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation, consideration, permission or notification, unless prohibited by law.

GENERAL CONDITIONS: Released Parties are not responsible for stolen, late, incomplete, illegible, inaccurate, misdirected, lost, misrouted, scrambled, damaged, delayed, undelivered, mutilated, postage-due or garbled entries, transmissions, e-mail or mail; or for lost, interrupted or unavailable network, cable, satellite, server, Internet Service Provider (ISP), wireless network, website, or other connections including those through and/or by any website, availability or accessibility or miscommunications or failed computer, satellite, telephone, cable or wireless transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties; any error, omission, interruption, defect or delay in transmission, processing, or communication; non-delivery; misdirected, blocked, or delayed e-mail notifications; printing, typographical or other errors appearing within these Official Rules, in any Sweepstakes-related advertisements or other materials; or any other errors, problems or difficulties of any kind whether human, mechanical, electronic, network, computer, telephone, mail, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the Prize or in any Sweepstakes-related materials, or the cancellation or postponement of any Major League Baseball game, event or exhibition. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website or attempt to undermine the legitimate operation of the Sweepstakes by cheating, deception or other unfair playing practices, or intend to annoy, abuse, threaten or harass any other entrant or any representative of Sponsor and/or MLBAM or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Sweepstakes is unlawful and subject to legal action by the Sponsor, MLBAM or their respective agents. Sponsor shall have the sole right to disqualify any entrant for violation of these Official Rules or any applicable laws relating to the Sweepstakes, and to resolve all disputes in its sole discretion. Released Parties (i) make no warranty, guaranty or representation of any kind concerning any Prize (or any portion thereof), and (ii) disclaim any implied warranty. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. All disputes will be resolved under applicable U.S. laws in the County of New York, State of New York.

Sponsor and MLBAM reserve the right, in their sole discretion, to cancel or suspend the Sweepstakes (or any portion thereof) should virus, bugs, unauthorized human intervention, or other causes corrupt administration, security, fairness, integrity or proper operation of the Sweepstakes (or any portion thereof). In the event of cancellation, Sponsor may elect to identify Winners and award the Prizes by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellation.

CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR, MLBAM AND/OR THEIR RESPECTIVE AGENTS RESERVE THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS' FEES) AND OTHER REMEDIES FROM ANY PERSON OR PERSONS RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

Entries generated by a script, macro or other mechanical or automated means will be disqualified. In the event of dispute as to the identity or eligibility of any potential Winner based on an e-mail address, the winning entry will be declared made by the "Authorized Account Holder" of the e-mail address submitted at the time of entry provided he/she is eligible according to these Official Rules. The "Authorized Account Holder" is defined as the natural person to whom the applicable Internet service provider or other organization (such as a business or educational institution) has assigned the e-mail address for the domain associated with the submitted e-mail address.

WINNERS' LIST: For a list of Winners (available after August 27, 2011), mail a request and self-addressed stamped envelope to: The SportSouth's 2011 Ultimate Braves Experience Sweepstakes, Atlanta Braves Turner Field, 755 Hank Aaron Drive, Atlanta, Georgia 30315. Winners list requests must be received by October 10, 2011.

SPONSOR: The Sponsor of this Sweepstakes is Atlanta Braves, Turner Field, 755 Hank Aaron Drive, Atlanta, Georgia 30315.

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