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Annual Household Income:

12.0% - Under $30,000
10.9% - $30,000-$39,999
10.9% - $40,000-$49,999
25.4% - $50,000-$74,999
16.6% - $75,000-$99,999
19.3% - $100,000-$149,999
4.9% - Over $150,000

Ages of Fans:

15.5% - 18-24 years
24.8% - 25-34 years
32.0% - 35-44 years
18.1% - 45-54 years
7.6% - 55-64 years
2.1% - Over 65

Attendee Ethnicity:

79% - White/Caucasian
14.9% - Black/African American
2.6% - Hispanic/Latino
1.6% - Asian
1.9% - All Other

Attendees:

32% - Avid Fan
32% - Families
27% - Casual Fan
5% - Corporate
4% - Entertainment Seeker


	Navigation About Us Signage Promotions Scoreboard Features Publications Ballpark Attraction Online Hospitality/Luxury Cause Marketing Demographics Contact Us	The Braves market by the numbers Annual Household Income: 12.0% - Under $30,000 10.9% - $30,000-$39,999 10.9% - $40,000-$49,999 25.4% - $50,000-$74,999 16.6% - $75,000-$99,999 19.3% - $100,000-$149,999 4.9% - Over $150,000 Ages of Fans: 15.5% - 18-24 years 24.8% - 25-34 years 32.0% - 35-44 years 18.1% - 45-54 years 7.6% - 55-64 years 2.1% - Over 65 Attendee Ethnicity: 79% - White/Caucasian 14.9% - Black/African American 2.6% - Hispanic/Latino 1.6% - Asian 1.9% - All Other Attendees: 32% - Avid Fan 32% - Families 27% - Casual Fan 5% - Corporate 4% - Entertainment Seeker • The Braves attract a demographic with an average Household Income (before taxes) 29% higher than the US average, 14% higher than the MLB average, and 9% higher than the Atlanta market overall. • The fastest growing segments for the Braves are in the highest income groups. • The Braves demographic skews male, younger when compared to MLB. • Gender of fans: 60.7% Male, 39.3% Female • Marital Status: 66.1% Married, 33.9% Single (divorced, widowed, etc.) • The White/Caucasian segment is expected to grow at 9.2% over the next 4 years, while the Hispanic/Latino market is projected to grow at 44.4%, becoming 11.5% of the total market. • The largest increases in average number of games attended by segment from 2004 to 2005 occurred in the Casual Fan (275%) and Families (167%) segments with significant increase in Entertainment Seekers (75%) as well. • Geographic Opportunities: 24% - Fulton 16% - Cobb 15% - Gwinnett 13% - Dekalb 7% - Cherokee 4% - Henry




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