May 15, 2012
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Season Ticket Holder News
Dear Braves Season Ticket Holder,
Your Atlanta Braves have just completed a successful start to the 2012 season and are already in a tight race for the NL East. I had a few very important pieces of information to get over to you now that we have two home stands under our belt at Turner Field: 
33% Discount on Food and Beverage
By now you almost certainly have noticed the new menu boards at Turner Field featuring an unprecedented 33% discount on food and beverages for Season Ticket Holders. This is our way of saying, "thank you" to the best fans in baseball. As a reminder, your food discount is imbedded directly on the barcode of your ticket or seat locator (for paperless FanPass customers). This will allow you or any of your guests, clients, family or friends using your tickets to receive the discount simply by presenting their barcode! Upon purchasing food or beverage at a qualifying 33% discounted stand, the cashier will ring up your total without the discount applied. Simply present your ticket or seat locator, and tell the cashier that you would like to redeem your 33% discount. The cashier will scan your barcode, adjust your total, and you will be on your way!
For Season Ticket Holders with $10 of added value credit on your tickets, please make sure that you ask for the 33% discount BEFORE redeeming your added value.
The 33% discount is available at the majority of concession stands located throughout Turner Field. But to eliminate any confusion, I would also like to list the areas of the ballpark that are NOT eligible for the 33% discount. This discount does not apply to alcoholic beverages and is not valid at the following locations: Chick-fil-A, 755 Club, Chop House, Georgia's Own Credit Union Club, at all portable or temporary stands (including Dippin' Dots, Bavarian Nuts, Sno Cones, etc.), roaming vendors, Combo Stands, Leinenkugel Lodge, or Club Level Action Stations.
We appreciate your patience throughout the first pair of home stands at Turner Field while we have rolled out this first-of-its-kind discount. Please let me know if you have any difficulty in redeeming your discount going forward.
Unused Ticket Redemption Program
Did you have a last-minute engagement that caused you to miss a game in your Season Ticket package? I am once again happy to announce that we have rolled out our Unused Ticket Redemption program for 2012. This program allows you to receive new tickets at a deeply-discounted rate of $5 per ticket for any ticket that went unused. Tickets are subject to availability in the Field View, Terrace View, Outfield, Club Pavilion or Upper Box on the following dates:
June 26th vs. ARZ September 4th vs. COL
July 17th vs. SF September 5th vs. COL
July 30th vs. MIA September 16th vs. WAS
August 13th vs. SD September 25th vs. MIA
August 15th vs. SD September 26th vs. MIA
August 19th vs. LAD September 27th vs. MIA
September 2nd vs. PHI  
For paper ticket clients, simply mail me your unused tickets with payment to redeem for any of these selected games. My mailing address is:
Atlanta Braves
Attention: Client Service Team
755 Hank Aaron Drive
Atlanta, GA 30315
For FanPass (paperless) clients, please email me your requested games and dates of unused tickets along with your method of payment.
Please remember that your tickets are exchangeable for their full value up to 24 hours before the date printed on the ticket through our Ticket Exchange Program. Detailed information regarding this great benefit will be sent in one of our upcoming newsletters.
Please let me know if you have any questions about this information.
GO BRAVES!
Atlanta Braves Client Service Team
Paul Adams
Melissa Farmer
Christine Godby
BJ Mitchell
Richard Thornton
Andrew Walters
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