The Atlanta Braves teamed up with The Anti-Defamation League (ADL) No Place for Hate® bullying prevention campaign. The Braves Foundation also awarded ADL a $5,000 grant to aid in the fight against bullying.
The Braves unveiled a series of anti-bullying PSAs featuring Justin Upton and Ramiro Pena. The spots are in English and Spanish, and will be distributed to the more than 100 metro Atlanta schools that participate in ADL No Place for Hate® initiative.
"It seems that bullying has gone to a whole new level in the last several years, and the consequences are staggering," said Atlanta Braves President John Schuerholz. "We know that kids listen to their favorite athletes, and we had many of our players who wanted to be a part of this. Hopefully, hearing from someone they admire will result in them seeking the help they need."
The Atlanta Braves, Mayor Kasim Reed and "The Dudes" from the Cartoon Network partnered with the Anti-Defamation League to rally students against bullying at Booker T. Washington High School as students cheered, rallied and said they would do their part to end bullying.
"As one of the Southeast's leading providers of bullying prevention programs for young people, ADL welcomes the commitment the Braves are making to fighting bullying and bigotry," said Bill Nigut, Southeast Regional Director of ADL. Nigut added that having Braves' star players speak out will have a profound impact on kids who look up to professional athletes.
The spots will be played as part of the No Place for Hate® assemblies in Atlanta and throughout the Southeast. They will also play at Turner Field during the baseball season. Braves current players, alumni and Homer the mascot will also attend end of the year ceremonies at schools that have completed their No Place for Hate® projects successfully and are awarded championship banners declaring them "No Place for Hate!"