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Atlanta Braves, Live Nation to bring back Coca-Cola Roxy Theatre

53,000-square-foot indoor entertainment venue will play host to national acts next to SunTrust Park

July 16, 2015

View: Coca-Cola Roxy Theatre renderings »

The Atlanta Braves are teaming up with Live Nation to develop and operate a 53,000 square-foot entertainment venue at its new mixed-use community adjacent to SunTrust Park. The venue will have the iconic Atlanta venue name: The Coca-Cola Roxy Theatre.

This arrangement is yet another example of the Braves' commitment to deliver the preeminent sports and entertainment venue in the country. The Coca-Cola Roxy Theatre will have a standing room only capacity of 4,000 and will feature approximately 40 music or comedy shows a year, mostly on non-game days. The space will also be used for private and special events throughout the year.

Live Nation will operate and book the venue as well as oversee ticketing and promotion for the concerts and special events.

"We want to bring fans and visitors to this new community 365 days a year for a variety of events, and partnering with the nation's preeminent live entertainment company in Live Nation guarantees excitement year round," said Mike Plant, Braves executive vice president of business operations. "Peter Conlon and Live Nation have an incredible track record here in Atlanta managing top acts and putting on first-class events."

Live Nation Atlanta President Peter Conlon is known for the many concerts he has brought to Atlanta and the Southeast. His name is synonymous with what music is in Atlanta.

"Live Nation is very excited to bring back an iconic venue such as the Coca-Cola Roxy Theatre," Conlon said.

The Coca-Cola Roxy Theatre will be situated at the north end of the plaza outside the gates of SunTrust Park. The plaza is designed to help visitors transition from the surrounding development into the ballpark and will serve as an additional entertainment venue for events throughout the year. Anchoring the southern end of the plaza will be the Omni Atlanta Hotel at SunTrust Park, which will feature approximately 260 finely appointed guest rooms and suites, as well as a nine-story office tower, which will house more than 1,000 Comcast employees. Surrounding the plaza will be a host of dining options, including chef-driven cuisine, a brewpub and additional fast casual options.

Live Nation is a subsidiary of Live Nation Entertainment, and is the world's leading live entertainment company, producing more than 20,000 shows for more than 2,000 artists each year. Liberty Media, owner of the Atlanta Braves, holds a minority interest in Live Nation.

About SunTrust Park and Mixed-Use Development
SunTrust Park is being developed by the Atlanta Braves in partnership with Cobb County, the Cobb-Marietta Coliseum and Exhibit Hall Authority and the Cumberland CID, and will be completed by Opening Day 2017. SunTrust Park will be located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland CID. The project will be a first of its kind -- a destination that will simultaneously build and integrate a state-of-the-art Major League Baseball ballpark with a multi-use development and community. The privately funded mixed-use development will create a vibrant atmosphere with unique shops, restaurants, offices, residences and entertainment venues that are accessible 365 days a year.

About Atlanta Braves
The Atlanta Braves are the National League's winningest franchise since 1991. During that time, Braves teams have earned two National League wild cards, 15 division championships, five National League pennants, and a World Series title. Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Follow the Braves at,, and

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit

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